Decoding Trust in Web3

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Crypto Advertising Report 2025

How Web3 Users Actually Respond to Ads

Who this report is for

This report is designed for:

 • Web3 founders and startup teams

 • Crypto marketing leads and growth managers

 • Analysts, researchers, and investors

 • Advertising platforms working with crypto audiences

If you are tired of guessing how crypto users think and behave — this report is for you.

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Why this research matters

Crypto advertising operates in a high-noise, low-trust environment.

Traditional marketing assumptions often fail in Web3.

This research answers one key question:

What really influences user trust, attention, and conversion in crypto advertising?

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What’s inside

 • Behavioral patterns of Web3 users

 • How crypto audiences perceive ads vs. content

 • Trust triggers and trust blockers in crypto marketing

 • Which ad formats work — and which create resistance

 • Differences between retail users and advanced crypto participants

 • Psychological and cultural specifics of Web3 audiences

All insights are based on behavioral and sociological analysis, not hype.

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What you will get

 • A clear framework for building effective crypto advertising

 • Fewer wasted marketing budgets

 • Better alignment between product, message, and audience

 • Practical insights you can apply immediately

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Format

 • PDF report

 • ~53 pages

 • Written in clear, non-technical English

 • Includes charts, explanations, and conclusions

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About HumanTech Research

HumanTech Research is an independent research project focused on human behavior in Web3 environments.

We combine sociology, psychology, and market research to help crypto products communicate with real people — not abstract “users.”